Glasgow is a vibrant city with a growing population. Thanks to the booming nightlife in the city, the competition between different taxi companies makes it harder for your firm to stand out from the crowd. However, there are several different strategies which you can adopt in order to increase the profile of your taxi firm and increase your profits.
Read this useful guide in order to learn more.
Put Your Company Details On A Listing Website
The first step for increasing the profile of your taxi company is to make sure that your details are on a listing website. People searching for taxis online will be able to instantly see all your most important contact details. Glasgow taxi numbers should be listed, along with the location of your head offices and your contact email.
Once your details have been listed on one of these sites, you should start to see an increase in the number of people who are booking your services. Make sure that you update your phone number in case it changes for any reason.
Offer Discounts On Long Journeys
Long journeys which cost lots of money can be off-putting for people, especially if they live on the outskirts of the city away from the city centre. If you want to entice more customers to use your taxis, why not offer discounted fares for people who are making long journeys? This will save them lots of money and they will probably be very happy to use your services again in the future.
Offer Discounts For Old-Age Pensioners
Old-age pensioners often stop driving their own cars because of a lack of confidence or failing eyesight. They need alternative modes of transport, and a taxi is a perfect solution. Getting from A to B in safety and comfort is the most important consideration for OAPs. Your firm could offer special discounted rates for people who are over the age of sixty. The pensioners who take advantage of these special rates would tell their friends about the discounted service which you are offering.
Offer Discounts For Students
Students sometimes have to balance a part-time job whilst they are studying, which means they can be short of funds. In order to encourage students to use your taxis, why not offer them discounts at certain times in the day. They will want to use your taxi on a regular basis if they need to travel to university or are going on a night out with their friends.
Wrap Your Cars In Striking Advertising
Taxis which are wrapped in striking advertising stand out from the traffic and will catch people’s eyes as they are walking or cycling around Glasgow. Make sure that the advertising is brightly coloured with bold lettering in order to create the maximum impact.
You will probably think of several other creative ideas, but use this guide as a springboard for making your taxi company much more popular.